FOUNDER, HEADLINED MEDIA

Wilson Chen

Helping tutoring and specialty learning centers reach local parents and clarify staff follow-up.

Before spending on more inquiries, check the program, staff follow-up and full economics. At Headlined, we help owners decide which question needs attention first.

San Francisco, California

Wilson Chen, founder of Headlined Media
Marketing, staff follow-up, and clear next steps.

PROFESSIONAL BACKGROUND

Experience and education

My work has included learning-center marketing, marketing-to-sales handoffs and instructional design.

APRIL 2020 – PRESENT

Founder | Marketing for Tutoring and Specialty Learning Centers

Headlined Media

At Headlined, we help staffed tutoring and specialty learning centers reach local parents and give staff a clear next step.

When reaching more parents is the useful next step, we offer the Parent Inquiry Campaign. When families already inquire, the separate free Enrollment Leak Review helps your team choose what to check first.

SEPTEMBER 2023 – MARCH 2024

Demand Generation Manager

Alkira, Inc.

At Alkira, a cloud networking company, I worked as a Demand Generation Manager focused on the handoff from marketing to sales.

  • Received weekly paid-media reports
  • Kept working notes on Salesforce and Marketo lead-routing workflows, using them to surface handoff questions and support follow-through

JULY – DECEMBER 2016

Instructional Design Co-op

athenahealth

I joined athenahealth as an Instructional Design Co-op on an e-learning team. The role’s defined scope included product demos, course and simulation updates, tip sheets, toolkits, and training-effectiveness data.

EDUCATION · 2018

Northeastern University

GET IN TOUCH

Talk about your center

The free fit call covers your program, available places and parent follow-up, to see whether more inquiries are a useful next step.

wilson@headlinedmedia.com
View free fit-call times

Free · 15 minutes on Zoom.
Booking does not reserve a campaign start.

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